Questions or Suggestions: Email Ken
Integrated Advertising
Promotion and
Marketing Communications
8th Edition

Questions or Suggestions: Email Don
Our goal is to provide material that will help you succeed in the classroom.
Please browse our blog and our website.

Clow Baack Blog
Our blog provides information and links to articles and videos related to advertising, promotions and marketing communications. The blog is updated regularly. The information can be used to supplement your classroom lectures or provide material for assignments. Clow Baack IMC 8e
Integrated Campaigns in Action
We have posted some Integrated Campaigns in Action that can be used with the textbook. Each contains a complete PowerPoint presentation with the collateral pieces that were created as part of the campaign.
Broadcast and Video Ads
Some of the print ads in the textbook have broadcast, digital, or video components to the campaign. Showing these in conjunction with the print material in the book illustrates how agencies integrate various elements of a campaign to produce a unified message.

Clow/Baack Textbook
Link to Pearson to request an examination copy for your class.