Questions or Suggestions: Email Ken
Questions or Suggestions: Email Don
goal is to provide material that will help you succeed in the classroom.
Please browse our blog and our website.
|Clow Baack Blog
||Our blog provides information and links to articles and videos related to advertising, promotions and marketing communications. The blog is updated regularly. The information can be used to supplement your classroom lectures or provide material for assignments.|
|Integrated Campaigns in Action
posted some Integrated Campaigns in Action that can be used with the
textbook. Each contains a complete PowerPoint presentation with the
collateral pieces that were created as part of the campaign.
|Broadcast and Video Ads
||Some of the print ads
in the textbook have broadcast, digital, or video components to the
campaign. Showing these in conjunction with the print material in the
book illustrates how agencies integrate various elements of a campaign
to produce a unified message.
||Link to Pearson to request an examination copy for your class.