Clow Baack Integrated Advertising, Promotion, and Marketing Communications

Questions or Suggestions: Email Ken	Integrated Advertising Promotion and Marketing Communications 8th Edition	Questions or Suggestions: Email Don
Our goal is to provide material that will help you succeed in the classroom. Please browse our blog and our website.

Clow Baack Blog	Our blog provides information and links to articles and videos related to advertising, promotions and marketing communications. The blog is updated regularly. The information can be used to supplement your classroom lectures or provide material for assignments.
Integrated Campaigns in Action	We have posted some Integrated Campaigns in Action that can be used with the textbook. Each contains a complete PowerPoint presentation with the collateral pieces that were created as part of the campaign.
Broadcast and Video Ads	Some of the print ads in the textbook have broadcast, digital, or video components to the campaign. Showing these in conjunction with the print material in the book illustrates how agencies integrate various elements of a campaign to produce a unified message.
Clow/Baack Textbook	Link to Pearson to request an examination copy for your class.