PowerPoint
Presentations
Integrated Campaigns
in
Action
Broadcast
Ads

Clow Baack Blog
Home
Click on the brand icon to access the PowerPoint presentation.
Collateral materials are in the PowerPoint and links are embedded to the television and digital ads.
BrandAdvertising AgencyPrimary TopicsChaptersTypes of Collaterals
Gremillion and PouBranding
Re-positioning
Tagline/Logo Re-design
Two
(Four)
Television
Magazine
Outdoor
Brochure
Kiosk
French CreativeIMC Strategy
IMC Planning
Advertising Management
Four
Five
Television
Kiosk
Billboard
Newspaper
Print
Direct Mail
Emogen Marketing GroupIMC Strategy
Branding
Marketing Plan
Four
One
Two
Three
Print
Billboard
Brochure
Newcomer Morris and YoungIMC Strategy
Tagline/Headlines
Media Planning
Seven
Five
Six
Print
Outdoor
Television
Website
Pink Jacket CreativeAdvertising Research
Campaign Strategy
Buyer Behavior
Brand Development
Seven
Two
Three
Four
Five
Outdoor
Magazine
Video of Elena and Bill of Pink Jacket Creative explaining the Snoring Center campaign.
Interstate BatteriesDigital Marketing
Geo-Targeting
Search
Eight
Fifteen
Display Ads
Digital

Video by Tom Gray explaining the geo-targeting campaign
Pink Jacket CreativeGuerrilla Marketing
Branding
Website
Buzz Marketing
Sampling

Ten
Eight
Nine
Twelve
Guerrilla Street Team
Website
Video of Elena and Bill of Pink Jacket Creative explaining the Engobi campaign.
Emogen Marketing GroupLifestyle Marketing
Target Market
Campaign Objectives
Social Media
Ten
Four
Six
Nine
Lifestyle Displays
Posters
Newspaper
Social Media
BANKNAMEEmogen Marketing GroupBranding
Integrated Campaign
Tagline
Ad Design
Eleven
Four
Six
Seven
Twelve
Television
Radio
Billboards
Direct Mail
Contest
Website
Skyjacker
(In-house)
Integrated Campaign
Trade Promotions
Consumer Promotions
Event Marketing
Point-of-Purchase
Twelve
Thirteen
Four
Five
Ten
Television
Catalog
Website
Print
Trade Shows
Point-of-Purchase
Pink Jacket CreativeTrade Promotions
Trade Show
Campaign Strategy
TwelveTrade Show
Billboards
Microsite Landing Page
Video of Elena and Bill of Pink Jacket Creative explaining the Wayport campaign.
Gremillion and PouIntegrated Campaign
Cause-Related Marketing
Non-Profit Marketing
Campaign Strategy
Thirteen
Four
Seven
Television
Outdoor
Website
Newspaper
Brochure