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Various advertising agencies have shared with us some great materials that we cannot put in the book because of its video format.  Click on the screenshots to access broadcast, video and digital collateral materials that are part of the print campaigns shown in the text. Showing these videos can help students understand the concept of integrating all components of a campaign. 
BrandLink to CollateralCollateral Information
Advertising Agency
DuPage Medical Group
(7th Edition Ads)
Clow Baack IMC Advertising Textbook Videos
"No More Rushing"
TV Ad matches print ad in Chapter 6
Clow Baack IMC Advertising Textbook
Zehnder Communications
Clow Baack IMC Advertising Textbook
"When You Need Us"
TV Ad
Print ads for DuPage are in Chapters 6 and 9. Website screen shot is in Chapter 9
Clow Baack IMC AdvertisingZehnder Communications
DuPage Medical Group
(8th Edition Ads)
Clow Baack IMC Text - DuPage Medical Group
"Chicken Soup"
Clow Baack IMC Textbook - DuPage Medical Center
"Dr. Baker"
Clow Baack IMC Textbook - DuPage Medical Center
"Yoga"
Gulf Coast SeafoodClow Baack IMC Video Ads - Gulf Coast
"Gulf Coast Documentary"
Video Documentary
Mobile phone apps and website screenshots are in Chapters 1, 2, 8 and 9
Clow Baack IMC - Gulf Coast Seafood Video
Zehnder Communications
JD BankClow Baack IMC - JD Bank TV Ad
"JD Gets Me"
TV Ad
Print ads for JD Bank are in Chapters 1, 4, 5, 7, 9, 13 and 15.
Clow Baack IMC - JD Bank Print Ad
Zehnder Communications
NOLA
The Times-Picayune
Clow Baack IMC - NOLA TV ad
"Rain or Shine"
TV Ads

Print ads for NOLA are in Chapters 3 and 7.
Clow Baack IMC - NOLA Print AdZehnder Communications
Clow Baack IMC - NOLA TV Ad
"Yesterday, Today, Tomorrow"
Terrebonne General Medical CenterClow Baack IMC Textbook - Terrebonne Medical Center
"Heart Screenings"
Clow Baack IMC Text - Terrebonne Medical Center
"Spin Class"
Zehnder Communications
TWIGClow Baack IMC Textbook - TWIG



Zehnder Communications
Visit Baton Rouge


Zehnder Communications